FOR IMMEDIATE RELEASE

Contact: Rick Braddy, President & CEO

Company Name: ConXentric, Inc.

Telephone Number: 713-896-9808

Email Address: rick_braddy@yahoo.com

Website Address: http://www.ConXentric.com

 

RICK BRADDY FORMS AND LAUNCHES CONXENTRIC, INC.

Former Citrix CTO launches professional consulting and Internet product and solutions firm enabling client companies to successfully leverage customer communities for more rapid product adoption and profitability.

 

Houston, TX, USA, April 3, 2008— Rick Braddy, former CTO of Citrix Systems, Inc. (CTXS; Nasdaq), a billion-dollar plus manufacturer and marketer of application delivery and virtualization software, today announced the formation and launch of his new company, ConXentric, Inc. Braddy will serve as President and CEO. ConXentric is a professional consultancy and Internet product and solutions marketing firm. ConXentric will provide a variety of consulting services, software products, seminars and on-site workshops enabling companies to achieve better outcomes through innovation and technology, including successful leveraging of customer communities.

“I look forward to applying my twenty-five years of high-tech experience in helping ConXentric clients achieve better business outcomes through innovation,” said Braddy. “When you create a "purpose-built community" around a product or service, you can then attract and motivate a very large group of prospects and potential customers - due primarily to the "leverage" that's inherent in the scale of the Internet itself and the available communications tools such as email, blogs, forums, videos, and webinars. Properly done, Internet-based communities and related launches create an early adopter community comprised of eager buyers - who then spread the word about the new product throughout their own sphere of influence - before, during and after the initial launch,” said Braddy.

ConXentric’s initial client base includes major computer hardware and software manufacturing firms. Serving an international clientele, the company is headquartered in Houston, Texas, USA. A free report, “Leveraging Customer Communities For Rapid Product  Adoption And Profitability,” is available on the company’s website at http://www.conxentric.com.

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